A Practical Approach to SEO
We take a practical and common sense approach to SEO. One that has been proven to work time and time again. There are thousands of companies out there claiming to hold the “secret” to “guaranteeing” you top placement on Google® and other search engines. We recommend you don’t believe the hype. As we discuss in this article there is no “Silver Bullet” when it comes to SEO.
It’s been well reported that the search engine algorithims (how they calculate the rates at which they index sites and rank them) have changed many times over the years. We’ve followed these changes with interest but have noticed some specific themes that hold true over time. These themes are based on sound logic geared towards rewarding those sites that provide value-added content in a well-organized fashion. Flashy animated graphics with multi-layered popups may look great, but they normally incur a big penalty when it comes to SEO. Content is king. If we are to build your site we will build from the ground up with SEO in mind. If we are doing a site revamp we can look at ways to improve your search engine results at the same time.
Analytics is a way of reporting and analyzing traffic patterns on your website. It assists in identifying the strengths and weaknesses of a website and the overall longer term trends. It has become an invaluable tool for the webmaster who is looking to maximize the benefit of a site. All of our new sites come with Google Analytics® reporting built in as well as some additional high level reporting done on the server (if we host).